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Philippines joins the fun


Gifted with amazing natural resources and untapped tourism destinations, the Philippines should have been getting a lion's share of tourists. But it's beaten black and blue by it's neighbouring countries in Asia like Thailand,  Malaysia and even the unnatural Singapore. These countries get between 10-14 million tourists a year while the Philippines get at most 3 million tourists a year.

The new tourism secretary, who used to be a CEO of an advertising agency, used his experiences as an 'ad man' to revive the industry by first creating a catchy slogan that would bring peoples' attention to the country of 7,100 islands. To match Amazing Thailand, Truly Asia and Incredible India, the tourism department came up with 'It's more fun in the Philippines!'

                                            (Photo by Roland Benzon via http://interaksyon.com/gallery-fun-with-more-fun-in-the-philippines)
                                            (Photo by Christian Iglesias via http://interaksyon.com/gallery-fun-with-more-fun-in-the-philippines)

The tourism slogan instantly caught up with netizens--some joining the bandwagon while some criticizing it for lack of originality. But many others created their own slogan to make it more fun in the Philippines.

Interaksyon.com, the online news portal of the Philippines' ABC 5 television channel, has created a gallery of creative ideas shared by Filipinos themselves. Let's have fun in the Philippines!

http://interaksyon.com/gallery-fun-with-more-fun-in-the-philippines

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